"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere.