"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.